Édition 04.
An independent label. An identity that wears its individuality lightly.
01 / The challenge
Find the idea
worth building.
Édition 04 is a fictional fashion label built around small, thoughtful collections. Its identity needed to hold an expressive mix of materials together while allowing each release to have a character of its own.
02 / The solution
A clear direction.
A complete system.
We used the language of editions: issue numbers, typographic credits and a flexible catalogue grid. Tactile colour studies inform the art direction, while a restrained wordmark gives the label a consistent signature. The digital concept places detail, fit and fabric alongside the campaign narrative.
03 / The outcome
More than
a first impression.
A flexible editorial identity spans collection pages, garment labels and seasonal campaign layouts. The system can change colour and rhythm without losing recognition. The featured imagery documents material inspiration for this self-initiated fashion concept.
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