← Selected work

Otherland.

Making room for a different kind of stay. A hospitality experience with a human pace.

DISCIPLINE

Websites

YEAR

2026

SERVICES

Positioning · Website design · Content strategy · Creative direction

PROJECT TYPE

Independent concept

Armchairs at table with green plants placed in light conference room with inscription on wall and shelves in office building
Material & visual direction / Otherland

01 / The challenge

Find the idea
worth building.

A fictional collection of design-led guesthouses needed to communicate the feeling of a stay before asking anyone to book. The challenge was to balance atmosphere with the practical information travellers need.

Set of comfortable orange armchairs placed around long white table in modern workspace with TV on wall and glass door
Exploring the language of the brand.

02 / The solution

A clear direction.
A complete system.

We treated the website as an invitation. A spacious editorial sequence moves from shared spaces to local rituals, with room information and booking access kept close at hand. Warm colour, calm typography and purposeful navigation make the experience feel considered on every screen.

Blue armchairs at wooden table placed in modern conference room with decorative signboard with inscription and window in stylish office building
Texture, context and the details that connect them.

03 / The outcome

More than
a first impression.

A responsive website concept and content framework connect inspiration with a clear reservation journey. Room comparisons, accessible controls and location guides make the story useful as well as evocative. The prototype is a concept, not a live hotel booking service.

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